Category Archives: Business

3 Instagram Goals for You to Set

Signing up for an Instagram account is a brilliant decision. With an Instagram account, your brand can establish a name for itself. And ultimately, it can grow and be the next big thing.

But, if you think signing up for an Instagram account will magically reward you with fame and fortune, you’re mistaken. You have to pave the way to success by yourself. After all, owning an Instagram account is just the start.

Unless you set some goals and follow through, you might not get far. Here are some goals that you should consider setting.

1. Increase Your Website’s Traffic

This should be one of your first goals. For starters, simply place a link to your website on your bio.

That way, people who visit your Instagram profile can choose to direct themselves to your website. If they want to know more information about you, they will either browse your feed or visit the link on your bio. They may even do both.

Beyond that, go all out with your brand’s marketing strategy. You can create and then post content that contains a link to your website.

And since Instagram allows sponsorships, you may also boost your post (that contains a link to your website). Boosting a post simply means you will be paying for a specific post to appear and reach more audiences.

2. Create New Leads

Additionally, make it a point to reach out to a target audience. Instead of just marketing to random audiences, market to the people with a genuine interest in your brand.

Marketing to a target audience is an effective way of getting new leads. Since your target audience is composed of people who are interested in your brand, you’re more likely to get them to pay for your offer.

If you need info on the best Instagram bots and tools, you will find that is a nice source of info. There, you will find a list of Instagram bots and reviews about them.

3. Raise Brand Awareness

And on top of it all, don’t set aside the importance of brand awareness. Yes, you should definitely raise brand awareness and yes, Instagram is an ideal venue to make it happen.

Brand awareness equates to popularity. And as social media’s rules dictate, the more popular your brand is, the more people are willing to invest in it. Just make sure your brand’s reputation is positive as you raise awareness for it.


Don’t forget that owning an Instagram account (as well as other social media accounts) is a responsibility. Since you want it to significantly help in elevating your brand, you need to handle it with care.

And of course, a genius way to do that is to set and follow through certain goals.

Cryptocurrency Trading: Should You Get Into It or Not?

Cryptocurrency trading seems to have taken the driver’s seat with maximum profitability riding shotgun. A popular cryptocurrency, Bitcoin, is now worth thousands of dollars.

If you hoarded a supply of Bitcoin 5 or years ago, you could initiate a trade. And then, you could walk away from such trade as a millionaire — if not a billionaire.

On the flip side, there are plenty of talks about the cryptocurrency market being in a bubble — and one that’s about to burst. This labels anything that has to do with cryptocurrency as scary.

So, should you take the plunge and be a cryptocurrency trader or should you abandon the opportunity?


A major advantage of cryptocurrency trading is that it can be done on a decentralized exchange. This means that you can significantly raise your profitability. After all, there are no middle men in a decentralized arrangement.

Then, there’s the fact that is that its concept is relatively new. This means that you can buy plenty of cryptocurrencies now and then wait for an increasing number of people to join in and then sell your stock to them for a higher price.

For example, there are the cryptocurrencies that run on the Ethereum network. The value of Ether tokens, a popular Bitcoin alternative, has risen to more than 700% in just a few years’ time.

So, you sell. If you sell 4 of these cryptocurrencies today, you would have a (700% * 4) 2,800% profit!


Unfortunately, there are downsides to cryptocurrency trading.

For one, cryptocurrencies are highly volatile assets. This means that their price could be at $10 one day, and then be at $900 the next, and then return to $20 the next day.

This could be a good thing. But for novice traders and those with a low-risk appetite, it’s not.

Then, there’s the fact that cryptocurrencies are relatively unheard of. Compared to traditional money (like the USD and EUR), not a lot of people are familiar with cryptocurrencies — especially the altcoins (such as XDE and TRON).

The Verdict: Maybe You Should

But discussions of the risks aside, cryptocurrencies and cryptocurrency trading offer good profit potential.

Sure, putting your money into cryptocurrency trading seems overwhelming. But putting your money into most types of profitable opportunities IS usually overwhelming.

If you have high-risk tolerance, you should go for cryptocurrency trading. While there’s a possibility that you could lose, there’s also the promising possibility that you could profit big.

So long as you only use money that you can afford to lose, you should make the leap. To get started, go to a cryptocurrency exchange.

Bitsane is a cryptocurrency exchange that you should look into. You may want to visit this link:

What you Must Know Before Automating your Instagram Account

Social Media has become an important marketing channel for most brands today. Whereas all the platforms have their perks, Instagram seems to be gaining an edge over the others. It has evolved tremendously since the takeover by Facebook’s Mark Zuckerberg. Even so, you need a large following in order to give your brand attention and credibility.

Therefore, you need to have a sound engagement strategy on Instagram to grow your account. As a result of the ever-advancing technology, you can choose to automate your Instagram account and interact with other users through a bot.  But before you do so, here is what you need to know;

One Bot at a Time

Avoid using multiple bots at the same time, by all means. That is because the risk of getting flagged and banned increases significantly. This can even get worse if you have or decide to use an auto-comment bot. Auto commenting is intrusive and can cause ill-will between you and other users.

Choose carefully

When it comes to choosing a bot, you need to first consider the features you need. There are so many bots available for your Instagram interaction, including Bootsify, Spire, Instavast, and among others. Different bots have different perks, thus, choose according to your marketing needs. If you only want to like other people’s posts, look for an auto-like bot. Nevertheless, since you don’t get them for free either, consider the cost of each bot and compare with the reward its bound to bring.

Know your target

It’s important to start off on the right foot if you want your brand to get the recognition you need on Instagram. First and foremost, know the audience you are targeting. This mostly depends on the niche you choose for your Instagram account. For instance, if your brand is in the beauty industry, you are likely to target beauty enthusiasts or people who are interested in that niche. Also, target any hashtags that have anything to do with beauty. Secondly, if your brand is in a specific location, your target audience should be people from and around that location.

Overall, automation should be used as a means to scale up your manual efforts on Instagram. Spend your time researching to learn about your audience and ensure that the tactics you intend to use with automation have been tried manually. Instagram bots need to be programmed and handled with care, otherwise, you will get your account flagged and eventually banned. When that happens, it will not only be bad for your marketing strategy, but also for your brand as well.

Use Your Business website to Gain Leverage over Your Competition

Selling products online can be a huge challenge. One of the biggest reasons that lead to low sales is the issue of consumer drop-off. This is an unavoidable issue that comes up when a customer, after adding items to the cart, doesn’t pay for them. Research has shown that 7 out of 10 incidences of drop-offs occur during the checkout process. This is why it is vital to have professional web design services to mitigate this. Here are some of the design approaches that make the checkout process effective, thereby boosting the rate of business conversion.

Simple and Short

You need to give your customers a short and simple checkout process. The main objective of the customer is to checkout and move on to other tasks. Don’t distract your customers with excess ads and other available deals. Doing this might make the customer lose interest and opt for other deals instead. Make sure you only ask for information necessary to complete the purchase. In case you wish to ask for additional information, do so after the purchase.

Avoid Hidden Costs

The customer knows from the prices you have on the item description what he is supposed to pay for the item. If upon checkout he notices that the price is more than what he expects, he will opt to buy from another site. Make sure you are straightforward with the charges so that you retain the customer till the end.

Have a Progress Indicator

Let the customer know how far he is with the purchase process. Integrating a progress indicator helps your customers to know how much more information they have to provide in order to complete the purchase. The indicator works as a guide for the customer to know how far he has gone. One of the ways to make sure that you have a progress indicator is to work with a professional web designer.

Have a Billing Option

Make sure you have a billing information page at the end of the whole checkout process. This lets them re-check their order before they click on the “purchase” button.

Final Thoughts

Before you can start selling products, you need to have a way for customers to check out their purchases. Whether you are selling an affiliate product or your own items, make sure your customers take the shortest period to close the sales. You can get a fully-fledged website with a reliable checkout system for a short period or for longer from